JT - Procedure of Making a Music Video.

The procedure of making a music video is one which involves a number of intricate steps and more than people first expect. There are also a number of people which are involved with the process of making a music video. The very first step of the whole process consists of the label, the artists and management agreeing what song to release as a single and then a music video can come from this. The video comissioner then has two very important jobs to do in maing a shortlist of possible directors for the video and then sending the track with a broad brief summarising the ideas of the project to these shortlisted directors. These directors then devise an outline treatment based on the information they have received and then send these back to the video commisioner. From here a director is chosen and the budget for the video and certain deadlines are agreed. The idea for the video is developed by the director with the use of storyboarding and pictures of possible locations. Then enlisted is the director of photography, art director and the wardrobe people and then the locations can be booked and the sets for the video can be designed and from there they are made. After this shooting can then be carried out which generally takes one or two days with all the personnel on the set. Once all the filming is completed the film is transferred to the tape for editing. Over the next three days the editor produces a rough-cut which is then viewed by the artists, record label and the manager and they comment on this. Changes are talked about and agreed and these changes are made before visual effects are added to the video. Finally the finished video is passed on to the record label to release to TV stations and airplay in advance of the single release.