JC-In what ways does your media product use, develop or challenge forms and conventions of real media products?

• From looking at Dyer's work we are able to see that our video allows the band to be both ordinary and extraordinary. This is done by making the video lo fi and gritty. It gives the video a sense of authenticity while at the same time it shows them as stars.







• This Video conforms to the conventions of its genre as it shows gritty footage to give it authenticity. Also it conforms because it is trying to be anti-conformist. Anti-conformity is a classic characteristic of this genre, making this video infact conform to its genre.







• The conventions of indie rock are apparent through the mise-en-scene of the performance. For example the clothes that the band are wearing are that of the indie rock genre. Also the lighting is that of an indie rock video in the performance.






• After looking at Goodwins critical framework we could see that many other indie rock music videos were largley based around performance and meat shots of the artists. We wanted to incorpirate this into our video but also wanted a narrative aspect which would be slightly different to the norm of the genre.







• We decided to take aspects from the american teen comedy genre and use them throughout our video. The image below is from a teen comedy film:

• Our video has strong links with the music and the visuals as the performance is syncronised. Also most of our editing is in time with the music. If the cuts are not in time then we will have placed the clip so that the performance matches the music. For example we have placed the shot of the bassist strumming the string in time with the beat:
  
  
  
  
  
  







• Due to the fast paced editing and gritty shots, the audience get a sense of liveliness and rebellion which they would like and idolise.







• We have tried to experiment with our shots. For example the ball cam shot and the 360 pan. We tried to make it exciting, not just through the narrative and performance its self, but through the camerawork as well. The clip below shows the ball cam shot:
  
  
  
  
  
  







• This ball cam shot also uses the notion of looking and gives the audience a first person mode of address.







• We have also made the performance in such a way that you feel like you are individually be played to. Also we do do some quick snap shots during the narrative which include the first person mode of address, although they are not long. Below is a small clip of the performance which makes you feel as though you are there at the performance:
  
  
  
  
  
  







• This clip also shows the grittiness of the shots which contain strong connotations of the Indie rock genre.







• Our video toys with the dominant ideology of men being tough and strong as some of the characters in the narrative are shown to be less manly than others. The image below shows this through the clothes the character is wearing:







• Intertextuality is apparent here as our video shows conventions of teen movies, and also a large reference to the film 'Balls of Fury'.







• Our video can be considered postmodern because it blurs the boundaries between advertising and entertainment. Our video does this by being something that the audience want to consume and also advertising the bands music to them. Also the video is both stylistic and playfull.







• By looking at semiotics we can see how our video shows conflict by creating a table tennis match between two pairs of people. This is representative of our world being constantly at war in some way or another and reinforces the belief that no matter what we do, there will always be conflict. We have created a binary opposition between the two teams.