Friday 23 October 2009
JT - Auteur videos.
I have studied and looked at many auteur videos throughout this term of us developing our ideas. None of them directly have changed our ideas regarding our music video as we had a fixed idea of what we wanted in our music video and knew there wasn't any other music videos similar to ours. Even so I still found them extremely interesting and inspirational, these are videos made by some of the biggest bands on the planet such as Radiohead and use some of the most experienced directors. These include videos such as Radiohead-Street Spirit and Aphex Twin-Window Licker. By studying videos such as these it has prooved to me that music videos are most definatly and should be considered by everyone as being a piece of art.
Thursday 15 October 2009
Tuesday 13 October 2009
Pitch Evaluation
After showing our pitch to the class we have realised that we can potentially face more challenges than we thought. However our idea was said to be good and was cleared. Our feedback told us that our idea had alot of potential but there are a few things that we have to do in preperation for storyboarding and filming. For example we needed to film pratice shots of the table tennis ball so we are then able to see if it will work as well as we had planned. Also we needed to test the quality of the slow motion shots using the school cameras as we were not sure if it would remain in good quality. However our ideas of costume and locations had very good feedback and we do not need to work on this anymore. We were given some ideas of how to shoot the table tennis effectivly. For examlpe we can film different table tennis shots in any order and them put them into an effective sequence so it looks as though a continuous match is being played, rather than trying to film a continuous match and just rely on our skill. Overall i think our pitch covered all aspects of the video and the feedback that was given will enable us to shoot the video more effectivly and effeciently giving us a better final product.
Monday 12 October 2009
Product Analysis- Flobots 'Handlebars' Jack Clark
http://www.youtube.com/watch?v=AuK2A1ZqoWs&feature=channel
Genre and Narrative
For my music video deconstruction I have decided to do Flobots ‘Handlebars’. I have chosen this because I think it has a very interesting video and it portrays very interesting messages. The group probably belong to the rap genre more than anything but they do have a link with the indie genre as well. The video is all narrative although it is done using animatics. There are no real life shots involved it is all in cartoon. The notion of looking is used however as we can see the two cartoon characters faces through a mobile telephone. There are also very obvious strong links between the lyrics and visuals. For example when the song lyrics say, ’I can ride my bike with no handlebars’ for the first time it shows the two characters riding on a bike with no handlebars. These kind of strong links appear often in the video when something similar is ever mentioned. Also the editing is timed so the different shots cut in on the beat of the song. Using Goodwins critical framework I am able to distinguish the style of video this is. I have found it to be an illustrative video as it portrays most of what is being said in the vocals through images. This is done to allow the audience to gain a clearer understanding behind the meaning of the song. This video could certainly be considered art due to the way that it has been created. The ideas presented through the song are about human beings having so much potential to be destructive or to be creative. It is about how tragic it is that Americas appetite for military evolution is endless. However when it comes to taking on a project like ending world hunger, it is seen as outlandish. It is not treated with the same seriousness. This makes the video very post-modern as it is not just an advertisement for the band but it is an advertisement for a protest against the government. This video directly challenges the government thoughts and ideas very openly.
Media Language
The visual techniques used in this video are very interesting and different for a music video. This is because the video is animation. The camera shots are full of motion. Almost each different shot in the video pans around or tracks in and out. The motion is usually sped up in between different distances of shot. For example there is a MLS of a crowd and then a sped up shot of the camera tracks through the crowd of people to a MLS of a woman and a man. The camera then tracks forward again to a MCU of the woman sitting on the floor. This constant motion of the camera add to the energy of the song and it contributes to its influence because adds to the connotations of witnessing different horrors within society. The editing is time in a way so that the shots change in time with the underlying beat of the music. There are very many intertextual references to culture within the video as it shows the paths of two different people. One person is shown to be walking though a poverty ridden area whilst the other is seen to be walking through a wealthy area.
Representation
The band are not shown at all through this music video so it adds a very strong sense of mystery to them which is very appealing I think. There are two social groups which are shown in the video. One group is seen to be very poor working class, however this group is seen to be kind, friendly and innocent. This in in contrast with the wealthy people shown who are seen to be vicious, spoilt and cruel. This idea reinforces the underlying meaning of the song that the wealthy people are too power hungry and are neglecting the real issues in the world such as poverty. This also reinforces the tension between people due to socio-economic status. However gender, age and race are not referenced very much at all during this video. I think that the governments dominant values are being challenged by the peoples values and beliefs are being reinforced in this video. I believe that the artist has done this to instil their beliefs into the listeners and get a powerful message through to their audience subtly.
Institution and Audience
I believe that this video can be consumed through focused and ambient viewing. However I think that people will watch this video in a more focused environment because of its intriguing visuals. Also because it is a protest song the focused viewers will be interested to see how they portray their views through imagery. The record label I believe will not have very much say in what the artist wants from the video. Due to the songs nature the band will probably take control and put in what they want to emphasise their message as powerfully as possible. The song is anti conformist so it would be hard to see them being controlled in this way by a record label, especially with their rebellious persona.
Genre and Narrative
For my music video deconstruction I have decided to do Flobots ‘Handlebars’. I have chosen this because I think it has a very interesting video and it portrays very interesting messages. The group probably belong to the rap genre more than anything but they do have a link with the indie genre as well. The video is all narrative although it is done using animatics. There are no real life shots involved it is all in cartoon. The notion of looking is used however as we can see the two cartoon characters faces through a mobile telephone. There are also very obvious strong links between the lyrics and visuals. For example when the song lyrics say, ’I can ride my bike with no handlebars’ for the first time it shows the two characters riding on a bike with no handlebars. These kind of strong links appear often in the video when something similar is ever mentioned. Also the editing is timed so the different shots cut in on the beat of the song. Using Goodwins critical framework I am able to distinguish the style of video this is. I have found it to be an illustrative video as it portrays most of what is being said in the vocals through images. This is done to allow the audience to gain a clearer understanding behind the meaning of the song. This video could certainly be considered art due to the way that it has been created. The ideas presented through the song are about human beings having so much potential to be destructive or to be creative. It is about how tragic it is that Americas appetite for military evolution is endless. However when it comes to taking on a project like ending world hunger, it is seen as outlandish. It is not treated with the same seriousness. This makes the video very post-modern as it is not just an advertisement for the band but it is an advertisement for a protest against the government. This video directly challenges the government thoughts and ideas very openly.
Media Language
The visual techniques used in this video are very interesting and different for a music video. This is because the video is animation. The camera shots are full of motion. Almost each different shot in the video pans around or tracks in and out. The motion is usually sped up in between different distances of shot. For example there is a MLS of a crowd and then a sped up shot of the camera tracks through the crowd of people to a MLS of a woman and a man. The camera then tracks forward again to a MCU of the woman sitting on the floor. This constant motion of the camera add to the energy of the song and it contributes to its influence because adds to the connotations of witnessing different horrors within society. The editing is time in a way so that the shots change in time with the underlying beat of the music. There are very many intertextual references to culture within the video as it shows the paths of two different people. One person is shown to be walking though a poverty ridden area whilst the other is seen to be walking through a wealthy area.
Representation
The band are not shown at all through this music video so it adds a very strong sense of mystery to them which is very appealing I think. There are two social groups which are shown in the video. One group is seen to be very poor working class, however this group is seen to be kind, friendly and innocent. This in in contrast with the wealthy people shown who are seen to be vicious, spoilt and cruel. This idea reinforces the underlying meaning of the song that the wealthy people are too power hungry and are neglecting the real issues in the world such as poverty. This also reinforces the tension between people due to socio-economic status. However gender, age and race are not referenced very much at all during this video. I think that the governments dominant values are being challenged by the peoples values and beliefs are being reinforced in this video. I believe that the artist has done this to instil their beliefs into the listeners and get a powerful message through to their audience subtly.
Institution and Audience
I believe that this video can be consumed through focused and ambient viewing. However I think that people will watch this video in a more focused environment because of its intriguing visuals. Also because it is a protest song the focused viewers will be interested to see how they portray their views through imagery. The record label I believe will not have very much say in what the artist wants from the video. Due to the songs nature the band will probably take control and put in what they want to emphasise their message as powerfully as possible. The song is anti conformist so it would be hard to see them being controlled in this way by a record label, especially with their rebellious persona.
Location Reccie Plan and Evaluation Jack Clark
Our video is going to consist of far more narrative than performance. The narrative however will only need to be shot in two different locations. A changing room and a gym. For this narrative sequence we tought that the school gym and changing rooms would be perfect. this is because they look quite run down and old and this is a contrast to our mock table tennis match where the players are taking the game very seriously. For the performance aspect of the video we have decided to shoot it as if it was an intimate performance. We thught that my shed would suit this very well as we will not need alot of extras and we should still be able to make the performance look crowded and very energetic.
These images of the gym are exactly what we were looking for and the gym is big enough for us to experiment with different camera angles and shots to improve our video. Also because it has a long row of windows it allows alot of light in which adds to the overall look of bright colours that we are going for.
These shots are of my shed and once we have cleared everything out for the performance aspect of our video it should look how we wanted. there is space for us to put lights in and also thelight bulbs at the top add to the gritty effct we are looking for in the performance. if we shhot this in the corner of the room the performance will look ver energetic and crowded.
These images of the gym are exactly what we were looking for and the gym is big enough for us to experiment with different camera angles and shots to improve our video. Also because it has a long row of windows it allows alot of light in which adds to the overall look of bright colours that we are going for.
These shots are of my shed and once we have cleared everything out for the performance aspect of our video it should look how we wanted. there is space for us to put lights in and also thelight bulbs at the top add to the gritty effct we are looking for in the performance. if we shhot this in the corner of the room the performance will look ver energetic and crowded.
JT - Video Deconstruction 2.
http://www.youtube.com/watch?v=ma9I9VBKPiw
Genre and Narrative
The video ‘Fluorescent Adolescent’ by Arctic Monkeys, an alternative rock band, is one which is based on a narrative rather than the performance of the band. The narrative consists of a gang of clowns and a gang of gangsters fighting at an abandoned warehouse, with the two leaders, past friends, attempting to kill each other. The genre of this music track is made evident through several conventions of indie music videos. The lighting used and also the location, an abandoned warehouse, give the music video a very gritty British feel and makes it clear it is a low-fi music video. The music video ‘Fluorescent Adolescent’ is an example of disjuncture between the lyrics and visuals. The video does not illustrate what the lyrics are saying as there is no talk about a fight between a group of clowns and gangsters. They have done this to make the music video unique and stand out when people are browsing through the music channels because of the bizarre concept for the video. This music video could easily be considered as a piece of ‘art’. This is as it is very stylistic with the use of lighting and camera work, and could have even been an extract from a film apposed to a music video advertising a band and their work. This video is postmodernism as it has blurred the boundaries between a music video and a short film, as subconsciously we as viewers are being shown an advertisement trying to promote a band or song, but we consider these music videos to be pieces of art in a way we would with a film. We do not realise that this music video is an advertisement as it is not inherently commercial as it offers a very unique idea, one which is very different from the rest of the market. This creates a new type of media which has not been seen before.
Media Language
At the start of the music video a POV shot is used which positions us on the side of the clowns. Throughout the video a handicam is used following the action closely, this makes the viewer feel like they are actually involved with the action which creates a bond between the band and the viewer. The viewer is often placed in with the action such as when the gangster is smashing the windscreen of a car with a chain the camera is placed within the car which makes it feel as if he is attacking us. This feel is also created through the use of MCU shots at eye level as the viewer is able to see everything which is going on. The lighting and colours used are common in indie music videos, these are yellows and greens which give a feeling of warmth but makes the video look very gritty and clearly British. Slow motion shots are used throughout this music video such as when one of the gangsters attempts to hit a clown with a chair but misses and it smashes on a pillar. By using these shots it creates a contrast between the fighting scenes and the scenes with don’t involve fighting. The speed of the editing stays consistent throughout the video, not often speeding up or slowing down. Even when the music becomes livelier the editing does not match this. There is no link between the lyrics and the editing but instead the editing is linked with the music, often changing shots as the music changes. At one point in the music video the camera looks up one of the gangsters swinging a chain, this begs a question, are we meant to idolise these people through the violence they are carrying out? It is clear that the leader of the clowns and the leader of the gangsters have a history together, even after 25 seconds over shoulder shots are used from both perspectives as the two are squaring up. Later on in the music video a POV shot is used from the viewpoint of the gangster leader as the leader of the clowns is punching him. During this shot text is used to anchor the image which reads ‘How could it have come to this?’, this clearly shows that previously these two were good friends and how possibly could it end up in them fighting. This creates an enigma for the viewer as they wonder what happened between the two of them. A question which is not answered in the video but is left to the viewer’s imagination. Straight after this sequence the video cuts to a clip of the two boys as youngsters on a swing, with the clown still dressed as a clown the viewer can make the link between the past and the present. This shot is faded in after it shows the face of the clown so it gives the sense that he is reminiscing back to the old days. After the clip of the two youngsters on the swing there is a sequence of still photographs of the band members when they were younger enjoying themselves. This shows the contrast between childhood and the adolescence and young adult years as they are now carrying out acts of violence in large gangs. This music video ‘Fluorescent Adolescent’ is extremely low-fi with the absence of any special affects or anything more than a simple colour change. This is a video that could be made on a very low budget. The mise-en-scene used helps to add a lot to the music video. The music video is carried out at an abandoned warehouse next to a river which helps to add to the gritty feel of the music video. By using this location the colours seen in the majority of the music video are greys and greens, this making the video very gritty and British. With the use of mise-en-scene it is evident that this is taking place in a large city, this is as when the clown is throwing a man in the river in slow motion large buildings and tower blocks are seen on the horizon. At the very end of the music video the clown leader is shown blowing up the car with the gangster leader still inside of it, then the video cuts to a flashback of the two men as children dancing around in the sunlight. This creates a large contrast between a childhood and adulthood. The actor Stephen Graham is used in the music video ‘Fluorescent Adolescent’ who is a very popular actor and appears in films such as ‘This is England’ which is a very gritty British film which also involves violence. When viewers then see this actor they think of the roles he’s played and in what sort of films and they automatically link them to this music video.
Representation
From this music video ‘Fluorescent Adolescent’ the band Arctic Monkeys are represented as being very creative and original. This is as the concept of the music video is very different, one which has not been done before, so therefore on a larger scale this could mean that they are like no other band musically. The band do not appear in this music video, this shows that they do not need to advertise themselves in a music video to gain recognition. This to a viewer who has never seen or heard of the band could show that they must be quite a big band and even credible if they do not feel the need to advertise themselves to get fans but let the music do the talking. This could add to the meta-narrative of the band Arctic monkeys as being a credible band, as they have also used a large actor in the music video, and shows the band as clearly being British. This can help sell their product as the band are represented as being credible, very creative but still, with the use of a gritty video, shown as being normal guys. The different social groups shown are young adults who are represented through violence and shown in a negative light in contrast to when they are shown as youngsters who are pictured enjoying themselves. This clearly is used to represent a wider topic in society of the change between childhood and adulthood. Within this music video there is an ideology on male ego and pride through violence and standing your ground. This is as there is no females present in this music video but a bunch of men, some being a lot older, carrying out organised violence. This shows the two groups fighting for pride and is not shown fighting for an object or money. There is also an ideology regarding childhood and adulthood. This shows the change, from when a child is young and innocent out playing to a young adult taking part in violence and holding hatred against other people. This could be reinforcing a view in society of how children change for the worse as they go through their adolescent years. Using Dyer's critical framework on 'Stars' it is evident that the band have used this video to be shown as both ordinary and extraordinary. The band are shown as being ordinary as the video has a very gritty and British feel as apposed to using CGI and other post-filmic effects. But they are shown as being different and extraordinary, people who we would admire, with the use of a very famous actor playing a large part in the music video and the general concept of the music video being very unique.
Institution and Audience
The music video ‘Fluorescent Adolescent’ would be aimed at more focused viewers as apposed to ambient viewers. This is as there is a slight narrative throughout the music video but viewer, if an ambient viewer, would not understand the past between the two leaders and why they were fighting. This video would be mainly used to appeal to their fans rather than to gain many new fans. This is as the band have not appeared and advertised themselves in this music video as their current fans would already know what they are like and what they look like and also shows them as being unique and original. The band Arctic Monkeys belong to EMI who are the fourth largest business group regarding record labels and also Warner distributors. Therefore they would play a large part in these promotional texts as these are big companies and the band are also representing these companies so they would want to be shown in a positive way.
Genre and Narrative
The video ‘Fluorescent Adolescent’ by Arctic Monkeys, an alternative rock band, is one which is based on a narrative rather than the performance of the band. The narrative consists of a gang of clowns and a gang of gangsters fighting at an abandoned warehouse, with the two leaders, past friends, attempting to kill each other. The genre of this music track is made evident through several conventions of indie music videos. The lighting used and also the location, an abandoned warehouse, give the music video a very gritty British feel and makes it clear it is a low-fi music video. The music video ‘Fluorescent Adolescent’ is an example of disjuncture between the lyrics and visuals. The video does not illustrate what the lyrics are saying as there is no talk about a fight between a group of clowns and gangsters. They have done this to make the music video unique and stand out when people are browsing through the music channels because of the bizarre concept for the video. This music video could easily be considered as a piece of ‘art’. This is as it is very stylistic with the use of lighting and camera work, and could have even been an extract from a film apposed to a music video advertising a band and their work. This video is postmodernism as it has blurred the boundaries between a music video and a short film, as subconsciously we as viewers are being shown an advertisement trying to promote a band or song, but we consider these music videos to be pieces of art in a way we would with a film. We do not realise that this music video is an advertisement as it is not inherently commercial as it offers a very unique idea, one which is very different from the rest of the market. This creates a new type of media which has not been seen before.
Media Language
At the start of the music video a POV shot is used which positions us on the side of the clowns. Throughout the video a handicam is used following the action closely, this makes the viewer feel like they are actually involved with the action which creates a bond between the band and the viewer. The viewer is often placed in with the action such as when the gangster is smashing the windscreen of a car with a chain the camera is placed within the car which makes it feel as if he is attacking us. This feel is also created through the use of MCU shots at eye level as the viewer is able to see everything which is going on. The lighting and colours used are common in indie music videos, these are yellows and greens which give a feeling of warmth but makes the video look very gritty and clearly British. Slow motion shots are used throughout this music video such as when one of the gangsters attempts to hit a clown with a chair but misses and it smashes on a pillar. By using these shots it creates a contrast between the fighting scenes and the scenes with don’t involve fighting. The speed of the editing stays consistent throughout the video, not often speeding up or slowing down. Even when the music becomes livelier the editing does not match this. There is no link between the lyrics and the editing but instead the editing is linked with the music, often changing shots as the music changes. At one point in the music video the camera looks up one of the gangsters swinging a chain, this begs a question, are we meant to idolise these people through the violence they are carrying out? It is clear that the leader of the clowns and the leader of the gangsters have a history together, even after 25 seconds over shoulder shots are used from both perspectives as the two are squaring up. Later on in the music video a POV shot is used from the viewpoint of the gangster leader as the leader of the clowns is punching him. During this shot text is used to anchor the image which reads ‘How could it have come to this?’, this clearly shows that previously these two were good friends and how possibly could it end up in them fighting. This creates an enigma for the viewer as they wonder what happened between the two of them. A question which is not answered in the video but is left to the viewer’s imagination. Straight after this sequence the video cuts to a clip of the two boys as youngsters on a swing, with the clown still dressed as a clown the viewer can make the link between the past and the present. This shot is faded in after it shows the face of the clown so it gives the sense that he is reminiscing back to the old days. After the clip of the two youngsters on the swing there is a sequence of still photographs of the band members when they were younger enjoying themselves. This shows the contrast between childhood and the adolescence and young adult years as they are now carrying out acts of violence in large gangs. This music video ‘Fluorescent Adolescent’ is extremely low-fi with the absence of any special affects or anything more than a simple colour change. This is a video that could be made on a very low budget. The mise-en-scene used helps to add a lot to the music video. The music video is carried out at an abandoned warehouse next to a river which helps to add to the gritty feel of the music video. By using this location the colours seen in the majority of the music video are greys and greens, this making the video very gritty and British. With the use of mise-en-scene it is evident that this is taking place in a large city, this is as when the clown is throwing a man in the river in slow motion large buildings and tower blocks are seen on the horizon. At the very end of the music video the clown leader is shown blowing up the car with the gangster leader still inside of it, then the video cuts to a flashback of the two men as children dancing around in the sunlight. This creates a large contrast between a childhood and adulthood. The actor Stephen Graham is used in the music video ‘Fluorescent Adolescent’ who is a very popular actor and appears in films such as ‘This is England’ which is a very gritty British film which also involves violence. When viewers then see this actor they think of the roles he’s played and in what sort of films and they automatically link them to this music video.
Representation
From this music video ‘Fluorescent Adolescent’ the band Arctic Monkeys are represented as being very creative and original. This is as the concept of the music video is very different, one which has not been done before, so therefore on a larger scale this could mean that they are like no other band musically. The band do not appear in this music video, this shows that they do not need to advertise themselves in a music video to gain recognition. This to a viewer who has never seen or heard of the band could show that they must be quite a big band and even credible if they do not feel the need to advertise themselves to get fans but let the music do the talking. This could add to the meta-narrative of the band Arctic monkeys as being a credible band, as they have also used a large actor in the music video, and shows the band as clearly being British. This can help sell their product as the band are represented as being credible, very creative but still, with the use of a gritty video, shown as being normal guys. The different social groups shown are young adults who are represented through violence and shown in a negative light in contrast to when they are shown as youngsters who are pictured enjoying themselves. This clearly is used to represent a wider topic in society of the change between childhood and adulthood. Within this music video there is an ideology on male ego and pride through violence and standing your ground. This is as there is no females present in this music video but a bunch of men, some being a lot older, carrying out organised violence. This shows the two groups fighting for pride and is not shown fighting for an object or money. There is also an ideology regarding childhood and adulthood. This shows the change, from when a child is young and innocent out playing to a young adult taking part in violence and holding hatred against other people. This could be reinforcing a view in society of how children change for the worse as they go through their adolescent years. Using Dyer's critical framework on 'Stars' it is evident that the band have used this video to be shown as both ordinary and extraordinary. The band are shown as being ordinary as the video has a very gritty and British feel as apposed to using CGI and other post-filmic effects. But they are shown as being different and extraordinary, people who we would admire, with the use of a very famous actor playing a large part in the music video and the general concept of the music video being very unique.
Institution and Audience
The music video ‘Fluorescent Adolescent’ would be aimed at more focused viewers as apposed to ambient viewers. This is as there is a slight narrative throughout the music video but viewer, if an ambient viewer, would not understand the past between the two leaders and why they were fighting. This video would be mainly used to appeal to their fans rather than to gain many new fans. This is as the band have not appeared and advertised themselves in this music video as their current fans would already know what they are like and what they look like and also shows them as being unique and original. The band Arctic Monkeys belong to EMI who are the fourth largest business group regarding record labels and also Warner distributors. Therefore they would play a large part in these promotional texts as these are big companies and the band are also representing these companies so they would want to be shown in a positive way.
Friday 9 October 2009
Audience Research Results and Evaluation.
Yesterday we carried out our focus group. At the start we gave out questionnaires to the group to fill in, and then showed them a clip from the film 'Balls of Fury' and finally had a small discussion regarding ideas. We found from the questionnaires that the indie genre was very popular wish gives us an idea of the target audience we want to appeal to when making our music video. One of our questions asked if the respondant could think of any music videos which made them laugh and only one music video was suggested between four of them. This shows that what we are attempting to do is very original and probably would stand out from a lot of other music videos. We found that the most popular films with comedy similar to what we are attempting to do were Anchorman, Step Brothers and Superbad. But we found that Balls of Fury was not so popular, but some of the respondants had not seen the film. This means that we may have to carry out the table tennis idea differently to how the film Balls of Fury does it. Included in the questionnaire was a picture from the film of Balls of Fury of two players playing table tennis, all resppondants said they would find this idea funny as it had not been done before in a music video but it had to be executed well. We wanted to find out how the band would be represented if we attempted to make a music video like this. We found that they would be represented as funny, creative, original and credible. This is a very positive thing as these are what we wanted the band to represented as. We found that the most popular comstume idea we came up with was one which consisted of a head band, glasses, t-shirt, shorts and sweatbands round the wrist. We then showed an extract from the film 'Balls of Fury' to see if people found it funny. This extract had a positive response with everyone finding it funny, this shows that our video, executed in the right way, could be amusing and appeal to a wide audience. Finally we carried out a small discussion to finish off the focus group. We put forward the challenge we faced that none of us could play table tennis to a high level and how we could get round this problem. One of the respondants suggested that we put the ball on a piece of string with someone holding it moving it from one side of the table to the other, this would also add to the comedy of the video as it is clearly fake. From the discussion we also found that for the costume it would be best to dress and act as geeky as possible wearing short shorts, skimpy vest, long socks and sweatbands. We proposed the idea to the group of using the school gym as the location to carry out the music video, the response to this was positive as it is quite a run down gym and would add to the comedy of the video. Overall the focus group has helped us to develop our idea and give us an idea of what to leave out and put in, we found that people would find our idea funny and thought it was original, but this is if the video was executed in the right way.
Audience Research Planning and Evaluation of Method
As we already had a strong idea of the concept for our music video we decided to test our idea to our recipients rather than using it to try and develop a concept. We will ask them about films which have similar comedy to what we are trying to do, including Balls of Fury, Step Brothers and Superbad. We also wanted to test how the band would be represented if we did make a video like this, because the band are unsigned and could potentially use this as an advertisement we need to make sure the band are represented in the right way. We have decided to carry out a focus group containing 4 people, aged 17-18, as this is the target audience for the band. Within the focus group we are going to tell them about our initial idea for the music video and see what there response was, and also show them a bit of the film 'Balls of Fury'as this contains comedy foccused around table tennis. We can finally have a quick discussion and listen to ideas which the foccus group have, things that we could change and things that we could add.
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