Audience Research Planning and Evaluation of Method

As we already had a strong idea of the concept for our music video we decided to test our idea to our recipients rather than using it to try and develop a concept. We will ask them about films which have similar comedy to what we are trying to do, including Balls of Fury, Step Brothers and Superbad. We also wanted to test how the band would be represented if we did make a video like this, because the band are unsigned and could potentially use this as an advertisement we need to make sure the band are represented in the right way. We have decided to carry out a focus group containing 4 people, aged 17-18, as this is the target audience for the band. Within the focus group we are going to tell them about our initial idea for the music video and see what there response was, and also show them a bit of the film 'Balls of Fury'as this contains comedy foccused around table tennis. We can finally have a quick discussion and listen to ideas which the foccus group have, things that we could change and things that we could add.