JT - Consuming Music Videos.

There are very different ways in which audiences can consume music videos. There are casual or commited viewers in regard to music channels. A casual viewer would surf between channels and look for content more than contiunually using specific channels. Whereas a commited viewer would stick with a certain channel rather than search for content, also they may have decided what they were going to watch before turning on the TV.

Whilst watching music videos there are two types of viewers, these are either ambient or foccused. Ambient viewers tend to use the music channel in the background and when in communal settings, possibly to get everyone in the mood before they go out or even when there is nothing else to do or there doing something else. Whereas focussed vieweing is when the viewer is attentive and has a deeper relation with the programme. This type of vieweing is mainly atributed to recent videos videos which have come out or peoples favourite artists being on a music channel. There may possibly be other reasons also such as watching a specific programme, watching music they wouldn't necessarily buy or watching concerts etc.

When making our own music video we need to take these into account and we must decide whether we want to target ambient or foccused viewers. If we were to focus on ambient viewers we would have to use techniques such as repitition and possibly audio triggers to get the viewers attention. But if we were to focus on focussed viewers we would have to come up with a video idea which was entertaining and we keep the viewer entertained by possibly introducing some form of narrative.