JT - Technical Analysis Evaluation.

The Kooks- Naive
http://www.youtube.com/watch?v=r-KnNVoFsCc

From carrying out a technical analysis of this music video i learnt a lot which can help Jack an I when making our own music video. It is clear from studying this video that a lot more shots are used for example in a three minute music video than a three minute opening to a film. Therefore we need to bare this in mind and make sure we capture a large variety of different shots and a lot of them. The video 'Naive' by The Kooks shows an example of a video which we could easily make ourselves. This is a very British video and extremely low-fi. The editing in this music video is very slow paced with a lot of shots in slow motion. This is useful as in our own music video we plan to use slow paced editing in parts with longer shots and especially slow motion shots of CU's of the artist. A steadicam is used throughout this music video and there is very little evidence of a variety of shots such as tracking or panning shots. Within this music video there are a lot of shots showing the artist and the majority of these being CU's or MS' to establish the artist with the audiece, which is also done with CU's of the artist lip syncing to the camera in the first person mode of address. All through the music video there is a repition of the shot of the artist walking through the club looking about which is slowed down. This is useful as there is going to be a lot of time to fill in the music video with a lot of shots so therefore by repeating a shot the video becomes more recognisable to an ambient viewer and fills the time well. When studying this video I noticed that no transition effects or any special effects are used, apart from maybe a yellow wash which makes the video look very warm, gritty and British. No transition effects are used as each shot just cuts to the next and with the lack of special effects this is a video which Jack and I could easily learn from. This is as it has clearly been made on a low budget which is the same as us and also the genre of this track is very similar to the genre of the track we are making a music video for.