Why are videos considered as post modern? Jack Clark

Music videos are regarded as post modern due to a number of different reasons. One of these is because music videos blur the boundaries between advertising and short films for consuming. Music videos ultimately are made as a form of advertisement for viewers to unconsciously consume. Another reason for the music videos being post modern is because people use them to construct their image and to define their identity. They become a part of who people are and help reinforce their personal views and beliefs. The music videos do not necessarily have to follow one particular path. They can use a range of styles and ideas. They can reintroduce old styles or carry more modernist styles. This makes the boundaries very vague for post modern work and it is because of these vague boundaries that music videos are considered post modern.